Kwan Hua Art Gallery
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Friday, July 08, 2005
Dear Editor
We are excited to alert you of a revolutionary art gallery that will soon premiere in Singapore.
The HYPE Gallery will stage its first gallery in Asia, from July 8 to August 3, and Singapore has been chosen to host this exhibition.
HYPE was first launched in London and Paris in 2004, and received critical acclaim; hence, this first staging will be a significant milestone for the art scene in Asia and for Singapore.
Briefly, HYPE is a one-of-its-kind, free-flowing gallery exclusively dedicated to displaying digital art from art students and emerging artists from Singapore and around the region. It offers a rare opportunity to anyone interested in creating and showcasing their artwork, for free.
Appended below is a news release that shares more information on HYPE, and we look forward to your support in publicizing this milestone event. Please let us know if you should need more information. We will be happy to arrange for interviews with the organizers and provide additional soundbites that you may require.
Singapore - first in Asia to stage hype digital art gallery
Unique opportunity for emerging artists to submit and exhibit artwork at showcase
Singapore will be the first country in Asia to stage the highly successful HYPE gallery, which was first showcased in London and Paris in 2004. HYPE is dedicated to displaying digital art from art students and emerging artists from Singapore and the region.
HYPE presents a unique opportunity for art students, emerging artists, photographers, graphic designers and film makers - basically anyone interested -- to express their creativity and exhibit their own digital photograph, artwork, or short film, for free. The only requirement is that the artists include the letters 'h', 'y', 'p', and 'e' in the title of their artworks, for example, Shy Torpedo, Shady Penguin, and Shaky Epicentre.
HYPE in Singapore is organised by Hewlett-Packard, in partnership with The Arts House, and is supported by the Creative Community Singapore (CCS) programme. HP provides the technology for the printing of the digital images onto high-quality, large format prints of 40x60 inches. The Arts House will provide gallery space for the display of the artworks for a month. As new pieces are submitted and old pieces are rotated out, the HYPE gallery will become a living, breathing space for the artworks.
Paul Chan, Senior Vice President & Managing Director, Hewlett-Packard, Asia-Pacific & Japan, said, "Supporting the arts in Singapore is one of the ways HP can contribute to the nation's creative fibre. We want to engage the local artistic communities and urban, trend-conscious professionals by providing them with the tools and the imaging and printing technology that will enable them to find creative self-expression. Through HYPE, we hope to add to the city's buzz factor, and fulfil our corporate social responsibility in nurturing local emerging artistic talents."
At HYPE, artists can sell their artwork to interested buyers. A percentage of the sales proceeds will be donated to the Budding Artists Fund, which is created and managed by The Arts House to reach out and provide opportunities to underprivileged children and youth who have innate artistic gifts.
Colin Goh, General Manager, The Arts House, said, "The HYPE project matches our philosophy and mission in creating connections: between artists and the community and between artists and business corporations. The growth of the Asian digital arts industry promises great benefits including the expansion of new business networks, new cultural exchange across the Asian countries, and new entrepreneurial opportunities."
HYPE is supported by the CCS programme under the Ministry of Information, Communications and the Arts (MICA). The objective of CCS is to unleash creativity and promote community entrepreneurship in the Creative Industries through project funding.
Christopher Ang, General Manager, Creative Community Singapore, added, "HYPE is an excellent platform where all Singaporeans can be both spectators and creators of digital art. It is a great testimonial of how private sector and public sector partnership can support creativity and innovation in Singapore, and also impact the community by engaging individuals to submit works to a gallery."
For further details and terms and conditions, log on to www.hypegallery.com.sg. Aspiring talents can submit their creative works to HYPE from June 20, 2005 to July 31, 2005.
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Media contacts:
Heng Hock Mui Eric Tan
Hewlett-Packard Singapore Hill & Knowlton
Tel: (65) 6431-3854 / (65) 9018-3389 Tel: (65) 6390-3342 / (65) 9380-0388
hockmui.heng@hp.com eric.tan@hillandknowlton.com.sg /
hype@hillandknowlton.com.sg
SUBMITTING WORK
HYPE will be accepting artwork from Monday, June 20, 2005 to Sunday, July 31, 2005. The title of the submission must include the letters 'h', 'y', 'p', and 'e'. Please visit www.hypegallery.com.sg for submission details and terms and conditions. Briefly, there are three ways to submit artwork:
* Low resolution
Low resolution soft copies can be uploaded to the online HYPE gallery at www.hypegallery.com.sg, from Monday, June 20, 2005. These will be captured as part of a slide show and screened at the gallery.
* High resolution
High resolution artwork will be printed in large format and mounted at the gallery, while films will be transferred to a looped digital reel for screening. Soft copies of these work can be sent by post from Monday, June 20, 2005 to:
The Arts House
c/o The HYPE Project
1 Old Parliament Lane
Singapore 179429
or submitted in person at the gallery from Saturday, July 9, 2005.
VENUE
The HYPE gallery is located at The Arts House, at 1, Old Parliament Lane.
OPENING HOURS
HYPE will be open to the public from 10:30 am to 8 pm, Saturday, July 9, 2005 to Tuesday, August 2, 2005, and from 10:30 am to 6 pm, on Wednesday, August 3, 2005. Admission is free.
Eric Tan
Consultant
Hill & Knowlton Singapore
p: +65 6390 3342
f: +65 6339 2738
m: +65 93800 388
Email: type eric.tan and followed by @hillandknowlton.com.sg
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